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PLANED is the administrative body for Arwain Sir Benfro


A team is employed by PLANED as the Administrative Body on behalf of the Local Action Group to support the operation of the group and the delivery of the LEADER programme.

LEADER Coordinator

Alice Coleman

Alice joined PLANED in August 2020 as LEADER Coordinator bringing with her experience as Project Officer with Lantra. The role will support the successful implementation of the Local Development Strategy for the LEADER programme in Pembrokeshire. In her role as Development Officer with Lantra Alice supported commercial horticulture businesses to be more productive, profitable and prepared for challenges ahead.

Before joining Lantra Alice worked with Wales Community Food Co-ops working with growers and suppliers across Wales, building capacity within local supply chains. She brings a diverse skill set to PLANED with a career background in HR Business Partnering including project and business development, organisational design, policy, resourcing and talent mapping, employee relations and engagement.

In her spare time she is a keen cook and runs a pop-up bistro, championing use of Welsh produce and enjoys all that Pembrokeshire offers.


Project Assistant

Ben Davies

Ben joined the PLANED team in September 2019 after completing his 2nd year in Pembrokeshire College studying Level 3 Business Studies. Prior to this, he studied Sports Science at Pembrokeshire College.

While studying at college, Ben was employed at Oakwood Theme Park and also worked at the Swann Inn, Little Haven.

Ben was born in Cardiff and grew up in Pembrokeshire. In his spare time, Ben enjoys playing and watching football, particularly Liverpool.

Ben’s role involves assisting the ongoing LEADER projects at PLANED and working closely on the DATRIS project.

Finance & HR Officer

Julie Davies

Julie Davies joined PLANED in June 2017 as our Arwain Sir Benfro LEADER Administrative Officer Support, and has since progressed into her current financial role.

Having worked within Pembrokeshire for SPDC, PCC, PSM International, Birribi and previously for PLANED, Julie brings considerable experience in areas such as administration, system implementation and office management.

Julie compliments the Finance Department with accounts payable and receivable and Welsh Government claims. 

Julie provides support to the management team in relation to the programme profiling and is also responsible for PLANED’s HR.



Monitoring & Evaluation Officer

Lee Griffiths

Lee joined PLANED in September 2019 having worked as a Community Employment Mentor with Pembrokeshire County Council. Lee has managed a number of businesses locally including Wickes and Premier Inn as well as working for The Oak Veterinary Group and Radio Pembrokeshire.

After completing his degree in Business Economics many years ago, he lived in London and then Bristol before returning home to Pembrokeshire, where he has been involved with various community groups and projects, including ‘Bungee off the Bridge’.

In his spare time Lee enjoys watching athletics and rugby, particularly the Scarlets and is currently studying a degree in Psychology with the Open University.

Lee’s role as Monitoring and Evaluation Officer includes helping his colleagues with the accuracy of paperwork which in turn minimises delays for project funding.



Senior Project Officer

Emyr John

Emyr John joined PLANED in February 2016 and is our Arwain Sir Benfro Senior Project Officer. Having worked in Carmarthenshire County Council’s Regeneration Department for over 10 years as well as working at PLANED previously in 2002, Emyr brings considerable experience in areas such as community regeneration, fundraising, European funding programmes, monitoring and audit.

Emyr, whilst project monitoring and processing the financial claims of the current LEADER programme for PLANED, has also actively been involved in supporting other work by the organisation including assisting Pembrokeshire communities to apply for funding via the Welsh Government’s Rural Community Development Fund (RCDF) as well as giving other community funding advice.

Emyr encourages LEADER Co-operation Projects between Local Action Groups and also represents PLANED at Regional LEADER meetings. He is a Pembrokeshire-born fluent Welsh speaker and promotes project monitoring and systems, sharing of best practise, community co-operation and networking.



Arwain Sir Benfro LEADER - Administrative Assistant - Projects

Emma Lewis

Emma joined PLANED in July 2019 and is our Administrative Assistant – Projects, providing support for the Arwain Sir Benfro LEADER Programme and working closely with the LEADER Co-ordinator and Project Officers.

Pembrokeshire born and bred, Emma attended Greenhill School, then Pembrokeshire College and is a graduate of University of Wales Swansea. She brings a wealth of administrative skills and experience to PLANED and previously worked within the education sector as a PA, Office Manager, Data Manager, Finance Officer and Clerk to Governors.  She is AAT qualified with a Level 2 Certificate in Accounting (Dist).

When not working, Emma enjoys being outside, in the garden or on the beach; supporting Welsh rugby; reading; watching classic movies; or sewing her own vintage-inspired clothes.

Emma is also a volunteer at Tenby Museum & Art Gallery and for the Cinnamon Trust.


Office Manager

Liz Thomas

Liz joined PLANED in February 1999, and is our Office Manager.

Having worked in the sales and hospitality sector and as an instructor at Pembrokeshire College prior to joining PLANED, Liz brings considerable experience in areas such as business administration, project management, training, event management and facilitation.

Liz has also been actively involved in supporting other work by the organisation including The Community Well-being and Resilience project, The Community Buildings Network and The Community Forum Network.

Liz is a key driver in promoting all aspects of community engagement, particularly working with Community Halls; developing skills and training following on from the work of the Community and Skills Hub (CASH project) and Saturday Club, providing carpentry and cookery classes for year 10 pupils.

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