PLANED is the administrative body for Arwain Sir Benfro.


A team is employed by PLANED as the Administrative Body on behalf of the Local Action Group to support the operation of the group and the delivery of the LEADER programme.

Alice Coleman

LEADER Coordinator

Alice joined PLANED in August 2020 as LEADER Coordinator bringing with her experience as Project Officer with Lantra. The role will support the successful implementation of the Local Development Strategy for the LEADER programme in Pembrokeshire. In her role as Development Officer with Lantra Alice supported commercial horticulture businesses to be more productive, profitable and prepared for challenges ahead.

Before joining Lantra Alice worked with Wales Community Food Co-ops working with growers and suppliers across Wales, building capacity within local supply chains.
She brings a diverse skill set to PLANED with a career background in HR Business Partnering including project and business development, organisational design, policy, resourcing and talent mapping, employee relations and engagement.

In her spare time she is a keen cook and runs a pop-up bistro, championing use of Welsh produce and enjoys all that Pembrokeshire offers.

e: alice.coleman@planed.org.uk

show more

Ben Davies

Project Assistant

Ben joined the PLANED team in September 2019 after Completing his 2nd year in Pembrokeshire College studying Level 3 Business Studies. Prior to this, he studied Sports Science at Pembrokeshire College.

While studying at College, Ben was employed at Oakwood Theme Park and also worked at the Swann Inn, Little Haven. Ben was born in Cardiff and grew up in Pembrokeshire.
In his spare time, Ben enjoys playing and watching football, particularly Liverpool
Ben’s role involves assisting the ongoing LEADER projects at PLANED and working closely on the DATRIS project.

show more

Julie Davies

Finance and HR Officer

Julie Davies joined PLANED in June 2017 as our Arwain Sir Benfro LEADER Administrative Officer Support, and has since progressed into her current financial role.

Having worked within Pembrokeshire for SPDC, PCC, PSM International, Birribi and previously for PLANED, Julie brings considerable experience in areas such as administration, system implementation and office management.

Julie compliments the Finance Department with accounts payable and receivable and Welsh Government claims.  Julie provides support to the management team in relation to the programme profiling and is also responsible for PLANED’s HR.

show more

Lee Griffiths

Monitoring and Evaluation Officer

Lee joined PLANED in September 2019 having worked as a Community Employment Mentor with Pembrokeshire County Council. Lee has managed a number of businesses locally including Wickes and Premier Inn as well as working for The Oak Veterinary Group and Radio Pembrokeshire.

After completing his degree in Business Economics many years ago, he lived in London and then Bristol before returning home to Pembrokeshire, where he has been involved with various community groups and projects, including ‘Bungee off the Bridge’.

In his spare time Lee enjoys watching athletics and rugby, particularly the Scarlets and is currently studying a degree in Psychology with the Open University.

Lee’s role as Monitoring and Evaluation Officer includes helping his colleagues with the accuracy of paperwork which in turn minimises delays for project funding.

show more

Nela Oliveira-Griffiths

Database and Finance Officer

Nela joined PLANED in March, 2016 and previously from 2005 to 2012, and is our Database and Finance Officer.

Nela’s responsibilities include PLANED’s accounts payable and receivable and the development and maintenance of the accounting and staff databases used in-house. Her financial and IT know-how and organisational skills have been instrumental to provide statistics and financial outputs and to submit claims as required by our grantors.

Nela took a two-year sabbatical in 2012 to complete a Diploma in Business Administration studies with special focus on financial and management cost accounting at the Camosun College in Victoria, BC, Canada.

show more

Emyr John

Senior Project Officer

Emyr John joined PLANED in February 2016 and is our Arwain Sir Benfro Senior Project Officer.

Having worked in Carmarthenshire County Council’s Regeneration Department for over 10 years as well as working at PLANED previously in 2002, Emyr brings considerable experience in areas such as community regeneration, fundraising, European funding programmes, monitoring and audit.

Emyr, whilst project monitoring and processing the financial claims of the current LEADER programme for PLANED, has also actively been involved in supporting other work by the organisation including assisting Pembrokeshire communities to apply for funding via the Welsh Government’s Rural Community Development Fund (RCDF) as well as giving other community funding advice.

Emyr encourages LEADER Co-operation Projects between Local Action Groups and also represents PLANED at Regional LEADER meetings. He is a Pembrokeshire-born fluent Welsh speaker and promotes project monitoring and systems, sharing of best practise, community co-operation and networking.

show more

Emma Lewis

LEADER Officer Support

Emma joined PLANED in July 2019 and is our Arwain Sir Benfro LEADER Administrative Support, responsible for the upkeep of our CRM system, monitoring and maintaining the data within, and supporting staff with its use.

Pembrokeshire born and bred, Emma attended Greenhill School, then Pembrokeshire College and is a graduate of University of Wales Swansea. She brings a wealth of administrative skills and experience to PLANED having previously worked within the education sector as a PA, Office Manager and Finance Manager. Emma is also a trained Clerk to Governors, an 80wpm touch typist and is currently self-funding her studies for an AAT L2 Certificate in Accounting to formalise her financial experience.

In her spare time, Emma is ‘old school’ and loves to read real books, listen to vinyl and watch classic movies with her husband. She loves pottering barefoot in the garden and walking the beautiful coastline of Pembrokeshire, especially in the winter months when it is wild and empty.

Emma is enthusiastic to be a part of the PLANED team and is enjoying supporting the community projects within Pembrokeshire. Having lived away for a time, she says she has a new appreciation of just how special Pembrokeshire and its local communities are.

show more

Liz Thomas

Office Manager

Liz joined PLANED in February 1999, and is our Office Manager.

Having worked in the sales and hospitality sector and as an instructor at Pembrokeshire College prior to joining PLANED, Liz brings considerable experience in areas such as business administration, project management, training, event management and facilitation.

Liz has also been actively involved in supporting other work by the organisation including The Community Well-being and Resilience project, The Community Buildings Network and The Community Forum Network.

Liz is a key driver in promoting all aspects of community engagement, particularly working with Community Halls; developing skills and training following on from the work of the Community and Skills Hub (CASH project) and Saturday Club, providing carpentry and cookery classes for year 10 pupils.

show more

Karen Lewis

Communications Coordinator

Karen Lewis joined PLANED in July 2020 and is our Communications Coordinator.

In her previous role, she was Tourism Manager at the Port of Milford Haven.

Karen’s background is in marketing having worked at the Torch Theatre for 10 years in three marketing roles, progressing from Publicity Officer to Digital Marketing & Design Officer and finally to Marketing Manager. She has also worked as a freelance marketer, photographer, videographer and graphic designer for over 10 years. She has recently qualified in Digital Marketing Strategy at the London College of Communication.

Karen is a Special Sergeant for Dyfed-Powys Police as well as Event Director for the Milford Waterfront parkrun. Furthermore, she currently relishes her role on the Board of Directors for two Welsh theatres: Theatr na nÓg in Neath and Mess up the Mess Youth Theatre in Ammanford.

In her free time Karen has far too many hobbies to mention but particularly enjoys music, cinema, theatre, reading, golf, art and photography as well as a variety of sports both as a competitor and spectator.

show more

PLANED is passionate about supporting people and delivering ideas that change communities. The team at PLANED engage people in Pembrokeshire in improving their quality of life – culturally, socially, environmentally and economically.
For more information click here www.planed.org.uk